Friday 18 February 2011

Canadian Vodka- Typography


These 5 vodka brands are all from Canada however the one that stands out is named Crystal head. The bottle is a skull shape and gives off a representation of only death to me. For some, this styling will appeal to those who would like something strong to drink/mix. Sadly I cannot find how much alcohol is in Crystal Head although if looking to buy a bottle it will cost you around $49.95 per 750ml.

I was researching Canadian Typography and their work seemed to have a lot of graphics. However when looking at these labels, the lettering is simple yet formal, using upper case to display the brand name. Polar Ice, Schramm and Albert Pure seem to aim themselves at the higher end of the market judging on the graphics and type. Whereas Iceberg seems to be of a lower standard again judging type and graphics only.   


There is nothing “Canadian like” about the names or colour schemes of the Vodka’s. I was expecting to see at least one Vodka’s colour scheme to consist of red and white. 4 out of 5 have the same chilled, using icebergs or polar bears. Wanting to get across their distilled brand. What I don’t see is a French effect, seeing as Canada’s two official languages are French and English I was surprised by this. 

I loove resertching vodkas...

My project is to create a new type of vodka, focusing on the label design. Vodka is a popular liquor drank all over the world. The alcohol content by volume usually ranges between 35-70%. In Eastern Europe, vodka is drank straight up as tradition. Vodka is also mixed with a number of popular cocktails like Sex on the Beach, the Bloody Mary, the Vodka Martini and The Box Nightclub’s (Belfast) special, the Skittle! 


The most popular names in Vodka in the UK are Smirnoff, Absolut, SKYY and Glen’s.  Vodka comes from many countries such as Russia, Poland, Canada, Sweden, France, the US, the UK and many more.

Saturday 29 January 2011

Typography, good and bad examples

An example of bad typography

Example of Good use of typography

Good use of Typography

Example of good use of Typography

Leisure Drawing










Was once Switzerland's...is now the world's

Helvetica was created in 1957 by Max Miedinger and was given the name Hass-Grotesk. The typeface was designed for the Haas’sche Schriftgielberei type foundry of Switzerland. According to www.fonco.com Helvetica is “delivered from Helvetia, the Roman name for Switzerland". In 1961 Stempel, (a German company), released versions of the typeface and Haas-Grotesk became Helvetica. 


During the 1960s Helvetica became increasingly popular. The typeface replaced Akzidenz Grotesk on the signage for New York City's Subway System. It was also being used for the signage for Canada’s National Film Board and Chicago “L”. The typeface is now used on well known brands which include American Airlines, Apple INC, BMW, Microsoft and Panasonic. 


Microsoft created a typeface uncannily similar to Helvetia titled “Arial”. Fontco state the typeface, “Arial”, as being “essentially created as a cheaper unauthorized Helvetica clone.” Microsoft received a number of criticisms towards their typeface for the similarity of Helvetica. 


The typeface is a well known and loved font by most typographers, so much so that New York’s Museum of Modern Art held an exhibition celebrating “50 years of Helvetica”. However this love is not held by everyone. Neville Brody (typographer) states “when people choose Helvetica they want to fit in and look normal.” A statement that will get many typographers opinions granted.

References;
www.fontco.com/font-facts/helvetica.php
http://en.wikipedia.org/wiki/Helvetica
http://www.nytimes.com/2007/03/30/style/30iht-design2.1.5085303.html http://www.ehow.com/facts_5783583_helvetica-information.html