Friday 18 February 2011

Canadian Vodka- Typography


These 5 vodka brands are all from Canada however the one that stands out is named Crystal head. The bottle is a skull shape and gives off a representation of only death to me. For some, this styling will appeal to those who would like something strong to drink/mix. Sadly I cannot find how much alcohol is in Crystal Head although if looking to buy a bottle it will cost you around $49.95 per 750ml.

I was researching Canadian Typography and their work seemed to have a lot of graphics. However when looking at these labels, the lettering is simple yet formal, using upper case to display the brand name. Polar Ice, Schramm and Albert Pure seem to aim themselves at the higher end of the market judging on the graphics and type. Whereas Iceberg seems to be of a lower standard again judging type and graphics only.   


There is nothing “Canadian like” about the names or colour schemes of the Vodka’s. I was expecting to see at least one Vodka’s colour scheme to consist of red and white. 4 out of 5 have the same chilled, using icebergs or polar bears. Wanting to get across their distilled brand. What I don’t see is a French effect, seeing as Canada’s two official languages are French and English I was surprised by this. 

I loove resertching vodkas...

My project is to create a new type of vodka, focusing on the label design. Vodka is a popular liquor drank all over the world. The alcohol content by volume usually ranges between 35-70%. In Eastern Europe, vodka is drank straight up as tradition. Vodka is also mixed with a number of popular cocktails like Sex on the Beach, the Bloody Mary, the Vodka Martini and The Box Nightclub’s (Belfast) special, the Skittle! 


The most popular names in Vodka in the UK are Smirnoff, Absolut, SKYY and Glen’s.  Vodka comes from many countries such as Russia, Poland, Canada, Sweden, France, the US, the UK and many more.